PRIVACY POLICY
1. Important Information and Who We Are
Auracle Sound Ltd. is committed to protecting your privacy. This Privacy Policy informs you as to how we collect, use, and protect your personal data when you use our website, services, or otherwise interact with us.
- Controller: Auracle Sound Ltd. is the data controller and is responsible for your personal data.
- Company Name: Auracle Sound Ltd.
- Company Number: 06341294
- Registered Office Address: Unit 14, 18 All Saints Road, London, England, W11 1HH
- Contact Email: info@auraclesound.co.uk
- Contact Telephone: +442071127504
Contact Details for Privacy Matters:
If you have any questions about this Privacy Policy or our data protection practices, please contact us at: info@auraclesound.co.uk.
The Supervisory Authority:
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.1
2. The Data We Collect About You2
We may collect, use, store and transfer different kinds of personal data about yo3u, which we have grouped together as follows:
| Category of Data | Examples of Data |
| Identity Data | First name, last name, company name, job title. |
| Contact Data | Billing address, delivery address, email address, and telephone numbers. |
| Financial Data | Payment information (e.g., bank details, credit/debit card details), which may be collected by our payment processor. |
| Transaction Data | Details about payments to and from you and other details of products and services you have purchased from us (e.g., license details). |
| Technical Data | Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access this website. |
| Usage Data | Information about how you use our website and services. |
| Marketing and Communications Data | Your preferences in receiving marketing from us and your communication preferences. |
We also collect, use and share Aggregated Data (e.g., statistical or demographic data). Aggregated Data is not considered personal data in law as this data does not directly or indirectly reveal your identity.
3. How is Your Personal Data Collected?
We use different methods to collect data from and about you, including through:
- Direct interactions. You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
- Apply for our products or services (e.g., music license).
- Create an account on our platform.
- Subscribe to our service or publications.
- Request marketing to be sent to you.
- Automated technologies or interactions. As you interact with our website, we may automatically collect Technical and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy [Insert Link to Cookie Policy] for further details.
- Third parties or publicly available sources. We may receive personal data about you from various third parties, such as:
- Technical Data from analytics providers (e.g., Google Analytics).
- Contact, Financial and Transaction Data from providers of technical, payment, and delivery services.
4. How We Use Your Personal Data and the Lawful Basis
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
| Purpose/Activity | Type of Data | Lawful Basis for Processing |
| To register you as a new customer | Identity, Contact | Performance of a contract with you. |
| To process and deliver your order (including managing payments, fees and charges, and collecting money owed to us) | Identity, Contact, Financial, Transaction | Performance of a contract with you. |
| To manage our relationship with you (including notifying you about changes to our terms or privacy policy) | Identity, Contact, Marketing and Communications | Performance of a contract with you; Necessary to comply with a legal obligation; Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services). |
| To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Technical, Identity, Contact | Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud); Necessary to comply with a legal obligation. |
| To send you marketing communications about our services. | Identity, Contact, Marketing and Communications | Consent (where required); Necessary for our legitimate interests (to develop our products/services and grow our business). |
5. Disclosures of Your Personal Data
We may share your personal data with the following parties for the purposes set out in Section 4:
- Internal Third Parties: Other companies in the Auracle Sound group acting as joint controllers or processors.
- External Third Parties:
- Service providers acting as processors who provide IT and system administration services (e.g., hosting, website analytics).
- Professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
- HMRC, regulators, and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.
- Third-party music bodies and collection societies (e.g., PRS, PPL) to ensure the proper licensing and reporting of music usage as required by law and contract.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6. Data Security and Retention
Data Security:
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.
Data Retention:
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.
7. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include:
- The right to be informed (this Privacy Policy).
- The right to access (a data subject access request).
- The right to rectification (to have incomplete or inaccurate data we hold about you corrected).
- The right to erasure (to ask us to delete or remove personal data where there is no good reason for us to continue to process it).
- The right to object to processing (where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object).
- The right to restriction of processing (to suspend the processing of your personal data).
- The right to data portability (to request the transfer of your personal data to you or to a third party).
- The right to withdraw consent (where we are relying on consent to process your personal data).
If you wish to exercise any of the rights set out above, please contact us at info@auraclesound.co.uk.
8. Changes to the Privacy Policy
This version was last updated on [Insert Date]. We reserve the right to update this Privacy Policy at any time and will provide a new Privacy Policy when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal data.