Our Christmas channels are now live and available across all venues;
Christmas Classical – a selection of carols and classical pieces.
Christmas Classics – Vintage classics from the 50’s to current day.
Christmas Pop – The latest current Christmas Pop Hits.
Christmas Mixed – A mix of Christmas music and contemporary songs building up from 1 in 10 to 5 in 10 as the festival period progresses.
Merry Christmas from Auracle Sound.
A special one off 50% discount for 10 lucky customers today only!
Enter the coupon:BlackFriday50 at the Checkout to receive a 50% discount on your monthly or annual subscription.
You want to offer the best experience to your customers. For this, you plan on playing some background music to create the perfect atmosphere, but you don’t know the rules for playing music on your business premises.
Or maybe you already use your Spotify or YouTube account with your own playlists, but you wonder if this is legal.
Should you worry about copyrights?
After reading this article, you will know what is legal or not and how to get commercially licensed music.
Do I need a license to play music in my business?
The short answer is yes, you need to use commercially licensed music to play music on your business premises.
Why do you need to pay for licensed music?
Because unlicensed services do not pay the songwriters, musicians, labels, and publishers of the songs you hear in-store.
As a professional yourself, you will agree that work needs to get rewarded. Hence, artists who create the music you want to play should benefit from their work.
Every time their music is played anywhere near the fees commercial subscription-based services pay in dubbing fees for every track and performance fees for each venue and zone they supply.
These new revenue streams from the retail, hospitality and leisure industries help musicians in the current world where they only get paid a fraction of the old CD sales income from domestic streaming services.
This drop in artist incomes has seen the reforming of many bands going on tour to boost their sales with ticket income and merchandise as their music is pirated online and in the face of diminishing returns from streaming services.
Radio, TV, and commercially licensed music streaming services are the remaining revenue streams for music artists and are critical to their survival.
Hence it is vital to understand the difference between truly licensed commercial background music services like Auracle Sound and unlicensed domestic music services like Spotify, Apple Music, YouTube Music, Deezer, Tidal etc.
Why you should not use Spotify, iTunes or YouTube
Like any private subscription music streaming platform, they are not suitable for public performance.
Many UK businesses consider that domestic services like Spotify, Apple Music, YouTube Music, Deezer, Napster and so on are licensed for public performance.
This is incorrect as you can see from these companies’ own Terms & Conditions, their service is for personal use only:
“As specified in our Terms & Conditions, Spotify Free and Premium accounts are for personal, non-commercial use only.”
“You shall be authorised to use iTunes Products only for personal, non-commercial use. For details of your rights and restrictions on your rights to use the iTunes.”
“The Services provided through the Application may be used for your personal, non-commercial use only. You agree not to (i) reproduce, record, retransmit, redistribute, disseminate, sell, rent, lend, broadcast, make available, communicate to the public, publicly perform…”
This means that if you use those services to play music on your business, you will both breach contract with them and infringe the copyright law.
This is not a situation you want to be in.
What happens if I stream music in my store without paying for licenses?
To hop on that, what are the risks if you don’t follow the T&Cs and the law?
For the streaming services, you may get your account closed. If you breach the contract, they block your access. Annoying but fair.
You would do the same if one of your customers didn’t respect your T&Cs.
How can I legally avoid paying for a music license?
It is possible, but you may not want to. Let’s see why.
You have mostly three options to play music for free:
use public-domain music
use royalty-free music
play the radio
Let’s discuss those options.
Public domain music is all music composed before 1922. This is essentially classical music, from Brahms to Mozart. Although it is nice to be able to play this music genre freely, it might not be the best fit for your business.
Royalty-free music, on the other hand, can be of any style. But you won’t find famous artists there, and the quality of the music is variable.
Lastly, playing the radio will give you access to the latest hits. But mostly that, over and over. And you will have to cope with advertisements or speakers.
In the end, those solutions don’t give you much control over the atmosphere you want to create. And as a business-savvy person, you know that customers buy more or return when they have a good experience with you.
It may thus be wise to invest in a custom playlist. Your customers and your accountant will be happier.
How do I get commercially licensed music?
So now that you understand the importance of using commercially licensed music for your business, what should you do?
You could get a license to play music from an official music licensing organisation. The problem is that you may have to pay different fees for different types of licenses. It can be confusing, andyou may be fined even if you paid for a license.
A better option is to use a specialized streaming service such asAuracleSound.
Easily control Auracle Sound hardware players from a WiFi Android tablet over the LAN:
• switch between channels and playlists
• add multiple devices
The app uses the telnet protocol which must be enabled on your Auracle hardware device, please email [email protected] to have this remotely enabled.
Future developments include;
• Volume control
• Track info display
• ‘Like/dislike’ button
Aug 30, 2022
Singa x Auracle Sound in-App Karaoke Background Music Partnership
Auracle Sound have partnered with Singa Business Karaoke Systems to create a unique in-App commercially licensed background music solution for their Karaoke App.
Between stage performances from the Karaoke singers the Singa iOS App automatically falls back to the venue’s chosen Auracle Sound music channel to provide background music to the venue.
The Auracle Sound integration is one of Singa’s ‘Pro’ features along with the iPad App, Scheduler, Featured Venue, Customer and Marketing Support.
Thanks to Auracle Sound there are now no uncomfortable silences between songs or manual mixing, so there is no better time to add Karaoke to your bar. Increase footfall and customer spend by offering Karaoke nights at your venue now, speak to the Singa sales team here
This week’s inflyte feature our German MD and Get Physical Label Head honcho – Roland Leesker